Because Google Tag Manager is a complementary tool to Google Analytics Adobe Analytics, Clicky, HotJar, LinkedIn etc.).Īnd you can even add your own custom tags, if you can touch a bit of your WordPress development. Google Analytics, Google Ads, Google Optimize etc.), or from third-party solutions (e.g. In total, GTM is compatible with about fifty tags, whether they are home-made (e.g. And that, for a beginner, is pretty good, right? No need to call a developer anymore! To make things simple, Google Tag Manager takes care of adding the tags to your site for you, thanks to an automated system. You can add, modify and delete your tracking tags from the same interface, without touching a single line of code. Because there is no need to touch the code This manipulation allows you to link the Google platform to WordPress, and can be done through a plugin, as I will detail later. Using GTM, you only have to add two pieces of code to your website ONE time, when you install the tag management system. Google Tag Manager simplifies the whole process. In the long run, you’ll probably end up as discouraged as this little one… While multiplying back and forth trips between the different platforms… For example, for the Facebook pixel, you will need to get the relevant piece of code from your Facebook page, then go to WordPress to add it.Īnd repeat it for each tracking code you’re interested in. Good luck! Each time, you’re going to have to add the code for the relevant tracking tag – or include it in a dedicated plugin, if one exists – on your WordPress website. On a beautiful spring day, a sudden urge to add the Facebook pixel, the GA tracking code, and the Google Ads (formerly Adwords) tracking code take hold of you. If you want to use several of them, the installation process may be quite long, tedious and technical. To understand this, let’s continue with our famous tags. This is great but what’s up with Google Tag Manager, then? Why use Google Tag Manager? Because it’s fast and efficient It allows you to know precisely who does what on your website, and to adjust your strategy accordingly. The number of clicks on an add to cart button.įrom a marketing point of view, this is very interesting.The number of times a PDF has been downloaded.The number of clicks on a newsletter subscription button.Thanks to a tag, you can access the following information: The tracking code Google Analytics: once added in the source code of your website, you can access your traffic statistics from your Google Analytics account.This tool gives you back the data collected in a precise way, classifying it according to different indicators. This piece of code – also known as snippet – then sends the information it processes to a third party tool. What is a tag?Ī tag is a piece of code – most often JavaScript or HTML – that you add to your website in order to collect certain information, especially about the behavior of your visitors. Huh, but what is this gibberish? Maybe that’s the question you just asked yourself as you read these lines.ĭon’t worry! To get a clearer picture, let’s first dissect the marketing term, tag, which is our core topic of the day. The purpose of these tags is to collect analytical data, to measure and improve the effectiveness of your marketing actions. Google Tag Manager (GTM) is a free tag management system designed by Google.įrom a single user interface, this tool allows you to add ready-to-use tags on your website, without touching the code. Google Tag Manager, let’s make introductions Google Tag Manager, what’s that?
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